Funko brings Pop! to publishing

EXCLUSIVE: A new partnership with Random House and Universal Brand Development, will see Funko Pop! licensed characters appear in print for the first time.
May 26, 2021

Funko, Universal Brand Development and Random House Books for Young Readers are starting a fresh chapter in licensed publishing with the launch of several new titles. This is the first time Funko Pop! versions of licensed characters will be in print.

First release Universal Monsters will hit shelves on September 7 featuring Funko Pop! versions of Universal Pictures’ classic monster characters Dracula, Frankenstein and the Wolfman. Upcoming titles will draw on blockbuster films such as E.T. the Extra-Terrestrial and Back to the Future, as well as TV shows like The Office.

The Funko Pop! publishing program is aiming to publish two new titles a year for kids ages two to five. The books will be available in the Little Golden Book format, featuring a sturdy cardboard cover and gold-foil spine.

Dennis Shealy, Random House’s editorial director for licensed publishing, is editing the upcoming titles.

This new publishing program is part of Funko’s strategy to expand beyond the collectibles category that it’s best known for. Late last year, the company launched its first original toy line with Snapsies, which features animal parts that can be mixed and matched to create new characters. And in 2019, Warner Bros. optioned the film rights to the toyco’s Pop! figures, with plans to develop and produce an animated movie.

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