Drawn to Ancestry
People Moves

Cartoon Network draws attention to AAPI

The kidsnet has partnered with up-and-coming illustrator/animator Xinyue Song for opening graphics to its latest Drawn To series.
May 3, 2021

Cartoon Network is launching a new month-long instalment of its Drawn To series that will spotlight the bond between kids and their grandparents for Asian American and Pacific Islander (AAPI) Heritage Month.

The first Drawn to Ancestry short launched on May 1 and tells the story of Kalil—a 12-year-old with Indian, Kashmiri and pilgrim roots—and his connection to his grandmother. Each week this month, Cartoon Network will release a new short on its linear channel, social platforms and app.

Drawn To launched in early 2020, and episodes feature real-life kids and their inspirational stories. Aiming to highlight diverse cultures, the series is produced in partnership with local artists in hopes of authentically representing the topics it explores. To focus on AAPI, Cartoon Network selected New York-based animator and illustrator Xinyue Song to design the opening graphics (pictured). Song specializes in flat illustration and 2D motion graphics, and she leans toward themes of daily moments, women and still life.

The Drawn to Ancestry rollout follows a spike in attacks on the AAPI community in the US, resulting in calls for change from members of the kids industry.

Earlier this year, Cartoon Network released new Drawn To shorts highlighting young Black activists for Black History Month in February. CN teamed up with 15-year-old Sidney Keys III, founder and CEO of the kids book club Books n Bros, on a video for that series.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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