Amazon is ageing up its Fire tablet range for kids with the first iteration for six to 12s.
The Fire Kids Pro comes with a free one-year subscription to Amazon Kids+, and this youth-focused content service now features older-skewing offerings such as videos from National Geographic and LEGO, apps, educational content, book series such as The Chronicles of Narnia, and games like Teen Titans GO.
Priced betweenUS$99 and US$199, the tablet itself will feature voice and video calling functionality so users can chat with their friends. Kids can also request to download family-friendly apps like Minecraft, Zoom and Disney+, and there’s a web browser that gives them filtered access to the web for school projects.
Amazon previously focused on three- to seven-year-olds with its tablet range for kids, but is expanding to reach a wider audience and keep young users in the Fire family for longer, according to a statement from Kurt Bedler, GM of Amazon Kids and Kids+.
Kids are spending more time on their devices because of the pandemic, and tablets are benefitting from that shift. The average time children spent using tablets each week increased by 4% in 2020 because of the rise in at-home schooling, according to data from Dubit. The researcher also found that kids are primarily using their tablets for learning and education, and spending less time playing games and watching videos on these devices.