Consumer Products

Mediatoon appoints Studio 100 for Euro licensing

Studio 100 will represent kids brands such as Lucky Luke, Little Furry and The Fox Badger Family across much of Central and Eastern Europe.
April 26, 2021

Munich-based Studio 100 has been tapped to handle Mediatoon’s licensing business in German-speaking territories, Benelux, Eastern Europe, Poland and the Nordics.

In this multi-year deal, Studio 100 will work to establish broader CP programs, explore new categories and reach new international markets for Mediatoon brands including Marsupilami (pictured), Bobby & Bill, Little Furry, Martin Morning, The Fox Badger Family, Lucky Luke and Yakari.

Studio 100 has been building up its licensing team lately to handle more third-party business. The company brought in Joachim Knodler as head of licensing in September, as well as recruiting former WildBrain CPLG manager Aleksandra Gebauer for a newly created sales manager of international licensing role.

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