wow in the world podcast
Tech

Sony & Tinkercast team up on kids podcasts

The partners will expand Tinkercast's Wow in the World series and create a slate of new content, says Meredith Halpern-Ranzer.
March 30, 2021

Podcast maker Tinkercast and Sony Music Entertainment are collaborating to create new audio content for kids and families.

The partners will cut their teeth on co-producing new episodes of existing Tinkercast programming, including its flagship series Wow in the World (pictured), which teaches kids about science and technology. But they’re also planning to create a slate of new podcast series that will start rolling out later this year on Apple Podcasts, Google Podcasts, Spotify and Pocket Casts, with Sony managing distribution.

Tinkercast launched the first co-produced segments of Wow in the World yesterday, and new eps of game show Two Whats And A Wow are on deck for release this Friday, says co-founder Meredith Halpern-Ranzer. The companies are also planning to introduce a series of monthly project-based learning podcasts, starting during Earth Week (April 19 to 23). Looking further out, Tinkercast has one new show in production and four more in development, and Halpern-Ranzer says this slate explores themes and topics that go well beyond science and STEM.

The kids podcast market is continuing to develop at breakneck speed, with blue-chip media companies including Disney, Spotify and PBS all getting into the space in recent months.

“At a time when screens have become everything for kids—from school, to play, to visiting grandparents—we have seen significant demand for engaging screen-alternative content for them,” says Halpern-Ranzer. “In fact, our podcast downloads increased by 94% last spring when schools went remote. We are looking forward to sharing new stories and shows with our growing audience around the world through this partnership.” 

 

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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