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CBeebies picks up Bluey

Ahead of the brand's first CP rollout in the UK this summer, BBC Studios is broadening the reach of the preschool comedy from Ludo Studio.
March 19, 2021

Brit pubcaster CBeebies has picked up preschool comedy Bluey (104 x seven minutes) to launch on its airwaves in April. Australia’s Ludo Studio produces the series, which stars a six-year-old dog who has different fun adventures with her family everyday.

Australia’s ABC and BBC Studios co-commissioned Bluey in 2017, and then later renewed the series for a third season, which is in production now with support from Screen Australia and Screen Queensland.

Bluey originally premiered on the ABC in 2018, and was picked up by Disney a year later to run internationally on Disney Junior and Disney+. Chinese streaming platform Youku also bought rights to the show in 2019.

BBC Studios, which exclusively manages Bluey‘s distribution and consumer products rights, has lined up a first set of licensing deals, starting with global master toy partner Moose Toys (playsets) and Ravensburger (puzzles), which are both releasing products in the UK this fall. BBC Studios has also inked agreements with Immediate Media to launch a Bluey magazine in the UK this summer, and with global master publishing partner Penguin Random House, which will start releasing books in the UK this year.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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