FilmRise has inked a new deal to sell Nelvana’s programming to SVOD and AVOD platforms in the US and Europe.
The New York-based distributor and AVOD network operator will manage digital rights to roughly 800 hours of kids content in the Corus-owned company’s library across the US, the UK, Ireland and Germany.
Since getting into kids distribution last year, FilmRise has focused exclusively on the digital rights market, which it knows well as an operator of several proprietary AVOD channels.
Nelvana is looking to reach new audiences and capitalize on a surge in VOD viewing, said head of Nelvana Enterprises Mellany Masterson in a press release.
Along with selling to third parties, FilmRise will also make some of Nelvana’s titles—including Bakugan, Beyblade (pictured), Babar and Franklin—available on its own FilmRise and FilmRise Family AVOD channels.