Apple is teaming up with women’s rights activists and Nobel laureate Malala Yousafzai (pictured) to create a slate of new programming for Apple TV+.
Yousafzai and her prodco Extracurricular plan to make a wide variety of original content for the streaming service. Besides series for kids and animation, she’s also exploring comedies, dramas and documentaries.
When Yousafzai was 16, she published her bestselling memoir I Am Malala, and has since gone on to write two more books and star in a documentary about her childhood. She’s joining Apple TV+’s growing roster of celebrity creators, which already includes Oprah Winfrey, Reese Witherspoon, Octavia Spencer and Steven Spielberg.
Apple is also building up its presence in the kids podcasting space, partnering with nonprofit org Common Sense Media to create a new section devoted to young listeners on its app. This kids and family area features recommendations based on age group, and content spanning many genres and formats from creators like Tinkercast, Nickelodeon, American Public Media and Pinna.
Common Sense Media will work with Apple Podcasts to curate its kid-friendly entertainment options. Currently available in the US, the section hosts four different content collections—Common Sense Media Picks (popular podcasts that are engaging and informative), One More! (mysteries and dramas for kids of all ages), Kids Know Best (shows that kid audiences have selected as their favorites) and Story Time (story-driven series).
The kids and family area will be updated monthly to feature new and popular content, as well as special curated collections focused on timely historical and cultural events, including Women’s History Month and the back-to-school season.