Nickelodeon & Mattel reboot Monster High

The fashion doll brand is coming back with a new animated series and live-action musical TV movie in 2022.
February 24, 2021

Mattel TV and Nickelodeon are bringing the Monster High doll brand back to screens in the form of a new animated series and a first live-action TV movie.

The Mattel franchise centers around the offspring of the world’s most famous monsters—Draculaura, Frankie Stein and Clawdeen Wolf. A first toy line was released in 2010, followed by an animated web series on YouTube (pictured) and a 70-minute theatrical film.

Produced by Nickelodeon Animation and Mattel TV, the IP reboot will begin with an animated series premiering on Nick’s global platforms in 2022. And the live-action musical movie is planned to roll out in the same year.

Production on the animated series is being overseen by Nickelodeon’s Claudia Spinelli and Mattel’s Christopher Keenan and Adam Bonnett, with Shea Fontana attached as the showrunner. Jenny Jaffe, Greg Erb and Jason Oremland are writing the script for the film, which will be managed by Bonnett and Nickelodeon’s Zack Olin and Shauna Phelan.

Monster High is part of Nickelodeon’s strategy to expand its content catalogue with more popular franchises. The broadcaster’s recent efforts along these lines include the first kid-focused Star Trek iteration—Star Trek: Prodigy—which is set to premiere this year; Kamp Korala SpongeBob SquarePants spinoff launching on the new Paramount+ platform; and several Henry Danger spinoffs that are in the works.

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