Halifax, Canada’s Huminah Huminah Animation has hired former Nelvana and Sinking Ship exec Lynn Chadwick as its first-ever VP of content and sales.

The studio has primarily focused on doing animation service work for kids series such as Cloudy With a Chance of Meatballs (WildBrain and Sony Pictures Animation) and Nate is Late (Watch Next Media). But its next phase of growth centers around original content.

Already based in Halifax, Chadwick will manage the development of new content and drive sales for Huminah’s catalogue of original kids shows, including The Carny’s (52 x 11 minutes). This 2D-animated comedy series is about a kid who takes over running the family circus after his dad mysteriously disappears.

Chadwick is working towards the goal of getting two additional original IPs financed and greenlit by the end of 2021. Huminah currently has six original IPs in development, as well as service contracts with Pocket.watch and Mattel.

Before joining Huminah, Chadwick served as VP of sales and distribution for Sinking Ship Entertainment. Prior to that, she was VP of network content acquisitions and pay TV for Canada’s Corus Entertainment, and she also spent several years in various roles at Nelvana Enterprises, including VP of worldwide sales and distribution.