Mattel and LEGO were the biggest winners at the 2021 Toy of The Year Awards, snagging four awards each with products driven by Baby Yoda and Mario.
LEGO’s partnership with Nintendo scored the brickmaker two of its wins, including Collectible of the Year for its LEGO Super Mario Character Packs.
Mattel can thank the pandemic for one of its wins, as the Fisher-Price #ThankYouHeroes line won Best Action Figure. The toyco also snagged an award for its Baby Yoda toy (pictured) based on the Disney+ series The Mandalorian (which, incidentally, won License of the Year).
The Toy Association unveiled its TOTY shortlist in October, and Mattel led with nine nominations, including action toy, construction, doll and preschool products. The Toy Awards are normally presented in person at New York Toy Fair, but the event was cancelled this year due to COVID-19, and the TOTYs were transformed into a digital event.
The winners of the 2021 Toy of the Year Awards are:
Action Figure of the Year: Fisher-Price #ThankYouHeroes Line (Mattel)
Collectible of the Year: LEGO Super Mario Character Packs (LEGO)
Construction Toy of the Year: LEGO Star Wars The Razor Crest (LEGO)
Creative Toy of the Year: Crayola Colors of the World Crayons (Crayola LLC)
Doll of the Year: Barbie Color Reveal (Mattel)
Game of the Year: Pokémon Trading Card Game Battle Academy (The Pokémon Company International)
Infant/Toddler Toy of the Year: Fisher-Price Laugh & Learn Grow-the-Fun Garden to Kitchen (Mattel)
Innovative Toy of the Year: Star Wars: The Child Animatronic Edition Toy (Hasbro)
License of the Year: Star Wars: The Mandalorian (Disney)
Outdoor Toy of the Year: Ultimate Go-Kart (Radio Flyer)
Playset of the Year: LEGO Super Mario Bowser’s Castle Boss Battle Expansion Set (LEGO)
Plush Toy of the Year: Star Wars: The Mandalorian The Child 11″ Plush (Mattel)
Preschool Toy of the Year: PAW Patrol Dino Patroller (Spin Master)
Specialty Toy of the Year: LEGO Ideas Grand Piano (LEGO)
STEAM Toy of the Year: Mega Cyborg Hand (Thames & Kosmos)
Vehicle of the Year: PLAYMOBIL Back To The Future DeLorean (PLAYMOBIL)