Dutch pubcaster BNNVARA is launching two new kids shows, both local adaptations from Scandinavia.
BNNVARA’s main target demographic was previously 16- to 26-year-olds. In addition to continuing to make content for that older audience, it is now focused on also serving kids ages seven and up. These new adaptations are its first efforts for the younger demo.
BNNVARA acquired the format rights to DR Ultra’s Stung, Bitten, Burned from Media Ranch Distribution. The show demonstrates what happens when its hosts are stung, bitten and burned by creatures like hornets, jellyfish, nettles, spiders, snakes and lobsters.
The format for NRK’s tween series Teenage Boss (pictured) was picked up from NENT Studios UK. This show follows along as a teen is given control over his or her family’s entire budget for one month. The kids and their parents are put to the test in various challenges, and ultimately learn how to spend money in a balanced and responsible way.
Former NTR exec Hedda Bruessing joined BNNVARA in 2019 in a newly created head of media and business development role to lead the channel into programming kids content. Bruessing is focused on managing acquisitions, development and original production for BNNVARA’s linear and video-on-demand platforms, as well as international co-productions, collaborations and business development.