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Cartoon Network partners with young Black activist

The kidsnet has partnered with Books n Bros founder/CEO Sidney Keys III for a new short that follows on the heels of a similar one featuring MLK's granddaughter.
February 8, 2021

Cartoon Network is rolling out a series of new vignettes highlighting young Black activists for Black History Month.

The kidsnet has teamed up with 15-year-old Sidney Keys III, founder and CEO of the kids book club Books n Bros, to launch a two-minute video called Drawn to Making it Happen. It blends new clips of Keys talking about his life and reading books with original animation from Cartoon Network series Craig of the Creek (pictured). Books n Bros is focused on highlighting books written by Black authors, and promoting reading among Black boys.

Cartoon Network dropped the video on February 6 as part of its Drawn To series that spotlights young kids from diverse backgrounds who are helping in their communities. The Drawn To episodes are on Cartoon Network’s linear channel, social platforms and app.

The kidsnet partnered with Black-owned marketing agency Burrell to produce the short, and tapped Black illustrator Marco Cheatham to create its opening graphics.

In January, Cartoon Network released Drawn to Change, featuring Martin Luther King Jr.’s 12-year-old granddaughter Yolanda King talking about how kids can bring about change, along with clips from Craig of the Creek.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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