Cecilia Persson
People Moves

Co-pro & acquisitions team shuffle at WarnerMedia EMEA

Cecilia Persson has left the broadcaster, and Zia Bales has been promoted.
January 13, 2021

Kidscreen has confirmed that VP of kids programming and content strategy Cecilia Persson (pictured) has left WarnerMedia EMEA, and Zia Bales has been promoted.

Before her departure in December, Persson managed and led programming strategy across EMEA for kids linear and digital platforms including Cartoon Network, Boomerang, Cartoonito and Boing. She also oversaw and negotiated shared acquisitions internationally for these same channels, as well as Toonix and kids area of HBO Europe.

WarnerMedia declined to comment on its replacement plan for Persson’s role. But co-pros have been added to Bales’s new remit as senior manager of acquisitions and co-productions.

Bales left an acquisitions coordinator position at Disney Channels EMEA to join Turner in 2013 as an acquisitions manager, and she has served as senior manager of acquisitions for the past four years.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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