kathrinbelliveau
Consumer Products

Hasbro launches global purpose organization

Kathrin Belliveau will be in charge of global government relations, corporate social responsibility, sustainability, ethical sourcing, philanthropy and social impact for the toyco.
January 8, 2021

Hasbro has created a new global purpose organization, which will be led by newly appointed chief purpose officer Kathrin Belliveau. The team will handle all of the toyco’s more philanthropic missions, including global government relations, global communications, corporate social responsibility, sustainability, ethical sourcing and social impact.

Belliveau will report to Hasbro CEO Brian Goldner. She started at the company in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters. Since then, she’s held several leadership positions, mostly recently serving as  SVP of global government, regulatory affairs and CSR, with a focus on establishing Hasbro’s global government relations practice.

Hasbro has not shared any specific information about what this new department will be doing or what its mission is. However, like many other toycos, Hasbro has been working to improve its environmental impact of late. In 2019, the company set a goal to eliminate all plastic for new products by the end of 2022, including polybags, elastic bands, shrink wrap, window sheets and blister packs. It also plans on reducing its energy consumption by 25% and greenhouse gas emissions by 20% by 2025.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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