The Global Licensing Group has announced its 2021 plans for Licensing Expo and Brand Licensing Europe.
Licensing Expo is now scheduled to take place live and in person from August 10 to 12 at the Mandalay Bay Convention Center in Las Vegas. An accompanying online event will be held two weeks later from August 24 to 25.
Brand Licensing Europe, meanwhile, will take place live and in person from November 17 to 19 at ExCel London, followed by an online event running November 30 to December 1.
The combination of online and in-person offerings is designed to provide face-to-face opportunities, while simultaneously taking advantage of the convenience of virtual events, according to a release from the event organizers. The online platform will allow participants to schedule and host meetings, view on-demand content and discover properties before, during and after the shows.
Licensing International will serve as the official sponsor for both events. The Las Vegas and London in-person conferences will be organized in accordance with Informa’s AllSecure health and safety standards, and with World Health Organization recommendations.
Both trade shows are taking place later in the calendar (Licensing Expo traditionally takes place in May, while BLE is held in October) to give COVID-19 vaccines more time to roll out.