Hasbro is launching a series of Peppa Pig audio stories on digital streaming platforms including Amazon Prime, Apple Music and Spotify. The 10 stories are inspired by some of the show’s most popular episodes, with titles including “Whistling,” “Nursery Rhymes” and “Pirate Treasure.”
Beginning today, two English-language episodes will bow every two weeks, and they’ll be available globally.
This expansion into audio-first content follows Peppa Pig’s first digital music album, which launched in July 2019 and has racked up 24 million streams worldwide.
Peppa joins an increasingly crowded kids audio space. Science brand Seeker recently partnered with podcast network TRAX to launch two new STEM-focused series for tweens, Wonkybot Studios bowed its newest offering—a horror podcast—in August, and Pinna launched a news-focused audiocast for kids at the height of the pandemic. Marvel, meanwhile, partnered with Stitcher on a fictional podcast series last year.