ViacomCBS partners with Melissa & Doug

In its largest licensing deal to date, the toyco will launch co-branded lines inspired by Blue’s Clues & You! and PAW Patrol, while Awesomeness makes a TikTok show.
November 20, 2020

ViacomCBS Consumer Products has inked an exclusive licensing agreement with Connecticut-based toyco Melissa & Doug for a pair of co-branded toy lines. The ranges, inspired by Blue’s Clues & You! (pictured) and PAW Patrol, are set to hit shelves in fall 2021.

Products for the two lines will span multiple categories, with a focus on problem solving and creative thinking. This agreement marks the largest licensing deal for Melissa & Doug to date.

Earlier this year, it was announced that the first animated feature film inspired by PAW Patrol would be produced by Spin Master Entertainment in association with Nickelodeon Movies and distributed by Paramount Pictures. Blue’s Clues & You!, meanwhile, was picked up for a second season by Nickelodeon earlier this year.

In other ViacomCBS news, Awesomeness is getting ready to bow its new reality show AwesomenessTV’s Next Influencer. The series will follow Project 305, a group of TikTokers living together and creating content in Miami.

Set to premiere November 22 on AwesomenessTV’s YouTube channel, the series is hosted by Alex Warren, star of Hype House (a collective of content creators who all live together). The first season will consist of 10 episodes, bowing weekly.


About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at



Brand Menu