YouTube Originals has commissioned a new animated series from the company behind Baby Shark, SmartStudy. Pinkfong Wonderstar will launch on Pinkfong’s Korean and English YouTube channels, as well as on the YouTube Kids app starting December 3.
The CGI series is the first Korean animated series for YouTube Originals, and each of its 13 episodes will follow an alien fox and his BFF as they solve their friends’ problems.
SmartStudy is also making clips for YouTube Originals to air at the start of each episode, featuring characters explaining key learning moments and takeaways coming up in the ep .
Earlier this year, the AVOD started rolling out content as part of its US$100-million kids fund, with Sinking Ship’s live-action series Lockdown kicking off these efforts. The fund was announced last year to help creators and producers deliver “thoughtful, original” kids content to the global platform. The investment is being dispersed over three years and follows an FTC fine that required YouTube to pull personalized ad recommendations to content made for kids, which significantly reduced potential revenue for creators.