In a bid to support diverse and inclusive storytelling both behind and in front of the camera, ViacomCBS International Studios (VIS) is developing a new children’s musical series called Funknautas.
It’s the first kids project to come out of VIS’s new strategy to invest 25% of its budget in LatAm in order to create and develop content that highlights marginalized characters and creators. This commitment follows the company rolling out a “no diversity, no commission” policy, first in the UK in July and then globally in October.
Funknautas stars Betina, a girl from the streets who starts a pop/funk band with three rich kids in secret, only to have their social media videos go viral. No details on format or delivery date have been announced.
The show announcement also comes in the wake of VIS launching a kids division led by Nickelodeon International’s SVP of production and development, Nina Hahn (pictured). VIS Kids aims to broaden the company’s global pipeline to include short- and long-form content for children. The division is currently working on Sharkdog, its first international series made for Netflix.
Outside of LatAm, ViacomCBS Networks International’s EMEA divisions have pledged 30% of their 2021 budgets to produce stories focused on underrepresented groups.