Netflix’s upcoming original film Over the Moon is going where the SVOD’s movies have never gone before: the toy aisle. The streamer has tapped Mattel to create a doll and plush line for the animated musical, which premieres October 23.

The toy line will be based on characters from the movie, focusing on its power of imagination theme, according to Mattel. Prices range from US$9.99 for plush to US$24.99 for a singing doll, and the line is set to hit retail on October 1.

Originally scheduled to be Netflix’s first animated film, Over the Moon was beaten to air by SPA Studios’ Klaus last year, and Bron Studios’ The Willoughbys, which premiered this spring.

Created by Pearl Studio, Over the Moon is directed by Disney animator Glen Keane and gives a modern spin to a classic Chinese myth about a girl who flies to the moon in a homemade rocket ship in the hopes of meeting the Moon Goddess.