Childwise Quarantine

What kids advise about life in lockdown

Kids say the best way to get through a pandemic is to leave the worrying to adults and stay active, according to new research from Childwise.
September 23, 2020

After living through the first wave of the pandemic, UK kids have a perspective on how to handle it moving forward that they want to share with other kids and adults, according to data from Childwise’s newest report. The “Quarantween and Quaranteen Playground Buzz” bulletin is a special edition examining kid behavior and attitudes during lockdown.

The UK-based market research firm asked children what advice they would give to kids living through a pandemic. The most common tip (10%) was to stay active and exercise in order to maintain physical and mental health.

Another often-repeated recommendation (9%) was to stick to a daily routine and focus on activities like reading and playing games for distraction. And close behind was the advice to stay in close contact with friends (8%) through virtual platforms like FaceTime and Zoom.

Other common pieces of wisdom included: stay safe (6%), enjoy the time at home with family (6%), and leave the worrying to grown-ups (5%).

The tweens surveyed were most likely to echo the UK government’s advice to stay home and enjoy spending time with family. (Tween girls, specifically, were more likely to demonstrate a positive mental attitude, pointing out that the lockdown won’t last forever, and everything will work out in the end.) Teens, meanwhile, were focused on keeping up with school and therefore more likely to advise hard work and the importance of maintaining a routine.

Childwise’s special “Quarantween and Quaranteen Playground Buzz” report surveyed 1,164 children ages seven to 17 in the UK. The study took place in May, at the height of the region’s lockdown. The “Playground Buzz” bulletin traditionally features spring, summer and autumn editions each year.

The previous report was published in April, and found that kids’ conversations were dominated by quarantine, death tolls and toilet paper shortages. At the time, one in five children surveyed said they had been talking about the outbreak, a record for the report. Not even Fortnite, which boasted a percentage of “buzz” more than three times greater than any other brand when it became a phenomenon in 2018, has preoccupied kids’ thoughts like COVID-19.

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