Disney focuses product efforts on The Mandalorian

Starting October 26, "Mando Mondays" will roll out fresh consumer products inspired by the Disney+ series online following each new episode.
September 21, 2020

The (bounty) hunt is on for new consumer products inspired by The Mandalorian. Disney and Lucasfilm are launching “Mando Mondays,” a retail campaign leading into the October 30 premiere of the Disney+ show’s second season.

Episodes of The Mandalorian will bow on the streaming platform every Friday. New consumer products—including toys, collectibles, apparel, books, comics and digital content—will then be available online the following Monday. 

The consumer products program starts on October 26 and runs for nine weeks, ending December 21. Select items are available for pre-order starting today, including the Hasbro Black Series credit collection, Funko Pop! bobbleheads and the LEGO Star Wars The Child construction set (pictured).

Other participating licensing partners include Polaroid, Gentle Giant and Sideshow.

The “Mando Mondays” campaign follows in the footsteps of “Force Friday.” The House of Mouse launched this first event in 2015, in anticipation of the global retail launch for products connected to Star Wars: The Force Awakens. Disney Stores in New York, Chicago and San Francisco opened their doors at 12:01 a.m. local time for fans to purchase products like toys, collectibles, books and apparel.

Subsequent “Force Friday” events saw Disney partner with retailers like Toys “R” Us and launch consumer products programs for multiple entertainment events simultaneously. (In 2019, “Force Friday” also included items connected to Frozen 2.)

This CP focus on the original Disney+ series comes as multiple blockbuster movie projects have been delayed by the COVID-19 pandemic. The live-action Mulan feature had a premium VOD release, while upcoming films like Black Widow and Soul are expected to get new premiere dates.

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