Sesame LIMA

Licensing International crowns Excellence winners

Who picked up an award at this year's digital event? Read on to find out.
August 14, 2020

The winners of this year’s Licensing International Excellence Awards were revealed in a live virtual event that took place last night. Nearly 1,000 industry executives from around the world participated in the ceremony hosted by comedian Marshall Mizrahi.

Sesame Workshop and The LEGO Group were each crowned multiple times across character, toy and gaming categories. Fan-favorite characters like SpongeBob SquarePants and Peppa Pig also won big at the event. Wildbrain CPLG, meanwhile, was the first company to win in the new Best Licensing Agency category.

Martha Stewart was inducted into the Licensing Hall of Fame, while recipients of the 2020 International Rising Stars Award were also recognized at the virtual event.

The kids and youth category winners included:

Best Licensed Entertainment/Character Brand (Animated)
Peppa Pig by eOne/Hasbro

Best Licensed Entertainment/Character Brand (Live Action)
Sesame Street by Sesame Workshop

Best Licensed Toys/Games/Novelties for Ages 0-8
WowWee for Pinkfong Baby Shark Song Puppets

Best Licensed Toys/Games/Novelties for Ages 8+
LEGO for Stranger Things LEGO Set

Best Licensed Apps/Software/Video Games
Story Toys/Touch Press for LEGO Duplo World App

Best Licensed Promotion
Squarespace and¬†Sesame Street “A Cautionary Tale”

Best Licensed Collaboration
SpongeBob SquarePants x Nike x Kyrie Irving

Best Licensing Agency
Wildbrain CPLG

A full list of winners is available online.


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