Spin Master rides into Supercross

The toyco will serve as global master toy partner for Feld Entertainment's motorcycle brand, building on an existing partnership for Monster Jam.
August 5, 2020

Spin Master is steering into the world of off-road motorcycling, inking a deal with live-event producer Feld Entertainment to become the global master toy partner for sports brand Supercross.

Under the five-year agreement that kicks off in 2021 (expanding on an existing partnership for Monster Jam), Spin Master will launch a new line of Supercross-themed toys, with its first wave of vehicles hitting shelves in the spring.

Feld has previously expanded Supercross into video games and annual live events. The Florida-based company also manages live experiences, such as Jurassic World Live Tour, Sesame Street Live! and Trolls The Experience. Many of its live executions have been cancelled as a result of COVID-19, including the 2020 Monster Energy Cup Supercross. To address the lockdown fallout, Feld and Spin Master launched a Monster Jam-themed virtual summer camp so kids could gather at a social distance.

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