What do broadcasters need now?

In a new virtual series, Kidscreen sits down with buyers from Disney, Cartoon Network, Peacock and more to hear how COVID-19 has changed their content needs.
July 7, 2020

As COVID-19 continues to disrupt filming schedules and to keep kids locked down at home, broadcasters are grappling with how to program for an uncertain future. Filling schedule gaps and pivoting content to address the rising anxiety and boredom among today’s youth is no easy task. Add in an up-in-the-air market calendar, and the COVID-19 lockdowns are enough to make any producer ask: What exactly do broadcasters need now, and how do we get it to them?

Starting August 4,  join Kidscreen as we sit down with six top kids buyers to discuss how their plans have shifted in the face of the pandemic, and what content they’re looking to greenlight now. Registration for our new In Conversation with… virtual event series opens today, and passes are just US$149.

Disney Channels’ Jermaine Turner, Cartoon Network’s Adina Pitt and PBS KIDS’ Linda Simensky will kick off these fireside chats running on Tuesdays at noon EST from August 4 to September 8. Peacock’s Kristofer Updike, Cheryl Taylor and Sarah Muller from BBC Children’s and Nickelodeon’s Jules Borkent round out the lineup.

Kidscreen’s editorial team will lead the Q&As, and each session will be available for catch-up viewing for two weeks after it’s Tuesday premiere.

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