Spin Master inked a multi-category co-branding and licensing agreement with TikTok creators WeWearCute. The partnership will see tween-focused stationery, craft and activity products launch under Spin Master’s new inkFLUENCER brand.
The first two branded products will launch exclusively with Walmart in October, with additional items hitting shelves in 2021. The inkFLUENCER Click N Color Marker Set and the inkFLUENCER Style N Create Light Desk (pictured) will retail for US$19.97.
This agreement sees the Toronto-based entertainment company pick up the exclusive rights for stationery and arts and crafts categories with the creators. WeWearCute, featuring sisters Ashley and Emma, boasts eight million followers on TikTok and has garnered more than two billion views this year. The creators are managed by TTPM Influencer Talent Management, with licensing managed by The Joester Loria Group.
TikTok has exploded in popularity with kids and tweens. Technically a lip-syncing app, the platform allows users to grab a clip of their favorite song or dialogue from a movie or TV show in order to create content. Earlier this year, Kevin Mayer left Disney to become TikTok’s CEO.