To The Max

HBO Max gets into the comics biz

Digital comic book series To The Max is published by DC, and features nods to other brands in the SVOD's catalogue, including Friends and Game of Thrones.
June 16, 2020

HBO Max and DC are powering up a new digital comic book series. To The Max is published by DC in collaboration with the SVOD and focuses on ordinary people transforming into superheroes with the help of the mysterious Max the dog.

To The Max is available for free download through participating digital retailers including DC Universe, and iBookstore, among others

The initial launch includes three chapters following Hector, Brian and Olivia as they gain superpowers like shape shifting, teleportation and flight. The chapters are written by Ivan Cohen and feature cover art by Jim Lee, Jorge Jimenez and Amanda Conner. To The Max also features nods to HBO Max content, including shows like Friends, Game of Thrones and Scooby-Doo.

In other DC news, Warner Bros. announced the launch of the free virtual fan experience DC FanDome. The 24-hour digital event will take place on August 22 at DC FanDome’s website and will include special programming, panels and announcements about films, series, comics and games. The conference will also feature virtual appearances from the stars of Aquaman, The Batman, The Flash, Justice League, Supergirl, Teen Titans Go! and Wonder Woman 1984.

These announcements build on HBO Max’s previous superhero-focused efforts. In January, the SVOD greenlit the three-part animated miniseries Aquaman: King of Atlantis. Each episode will be a standalone story about the adventures of the titular hero, with James Wan (Aquaman) executive producing through his prodco Atomic Monster.

And HBO Max isn’t the only streamer getting in on the comic book action. Netflix previously purchased Millarworld, the publishing outfit founded by comic book legend Mark Millar (Kick-Ass, Kingsman), to create original films, series and kids shows based on existing fan-favorite franchises, as well as physical comic books.

HBO Max launched in May with 10,000 hours of content, including new original series from Cartoon Network Studios and Warner Bros. Animation. AT&T COO and WarnerMedia CEO John Stankey said in a statement that the company plans to spend as much as US$2 billion on HBO Max content and operating expenses in the next year, and expects to reach profitability by 2023.

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