Ameba is expanding with the launch of its own studio, Ameba Productions. The Canadian streaming platform’s new division launched this month and will focus on creating content inspired by popular children’s books.  

The first raft of content includes four read-along videos based on stories by author and illustrator Sandra Boynton. Moo Baa, La La La!; Horns to Toes and In Between; Fifteen Animals and Blue Hat, Green Hat are now available on Ameba with additional read-along videos set to bow soon.

Ameba Productions is headed by Ameba CEO Tony Havelka, with creative lead by Dave Twigg. Before launching its production division, Ameba boasted more than 10,000 titles and more than 2,200 hours of children’s entertainment. The platform is available in the US and Canada on smart TVs, gaming consoles, tablets and mobile devices.

The new division launches as read-along content continues to grow in popularity. PBS KIDS and Random House Children’s Books recently partnered with Michelle Obama to bow the YouTube series Mondays with Michelle Obama. The show sees the former First Lady of the United States read books like The Gruffalo and The Very Hungry Caterpillar to kids.