ViacomCBS Networks International (VCNI) has promoted Ezequiel Fonseca Zas (pictured) to GM of streaming and mobile for international. In his new role, Fonseca Zas will lead VCNI’s streaming business, strategy and international product rollout with a focus on Pluto TV, Paramount+ and Noggin.
Additionally, he will lead the development of mobile products and work to create new revenue streams across gaming, AR/VR offerings, wearables and connected cars.
Previously SVP of emerging business for VCNI Americas, Fonseca Zas will now report to VCNI’s president of streaming and studios Pierluigi Gazzolo and to president of VCNI EMEAA Raffaele Annecchino.
The promotion comes just weeks after it was announced Viacom’s streamer CBS All Access would rebrand to incorporate more of the company’s cable channels and library programming. ViacomCBS brands like Nickelodeon will add more current and library shows to the revamped platform, as well as produce original content for the expanded SVOD. According to ViacomCBS’s Q1 2020 report, the company’s streaming platforms had their best month yet in April, with accelerated consumption and subscriber growth during COVID-19 induced lockdowns.
In other ViacomCBS news, Nickelodeon announced it had acquired the rights to the sci-fi thriller Dani Who? for multiple adaptations. The company’s take on the sci-fi series will explore new formats like podcasts as well as a TV series focusing on US audiences.
Dani Who? first aired in LatAm in November 2019, and follows a group of teens who discover they’re connected following the disappearance of a young girl. The series was produced for ViacomCBS International Studios by Argos Communication.