Anastasia Radzinskaya partners with IMG to launch licensed products globally.
Consumer Products

Deals of the Week: Noggin, Peacock, Sinking Ship

Toycos turn to young YouTubers, while broadcasters, NBCUniversal's upcoming streamer and Switch Animation build partnerships.
May 8, 2020


Nickelodeon’s SVOD Noggin has partnered with Common Sense Media to produce a new 20-minute educational special. Navigating the New Normal: Parents Edition is meant to help parents adjust to the unique COVID-19 challenges they’re facing, such as answering difficult kid questions and balancing work and childcare. It’s available for free on Noggin’s app, website, and on its Nick Jr. social channels.

The special is part of Nickelodeon’s broader #KidsTogether initiative, that uses Nick’s brands to provide kids and families with advice on staying healthy and active while in lockdown.

Like Nastya

Six-year old YouTube star Anastasia Radzinskaya, better known by her YouTube handle Like Nastya (54 million subscribers) has appointed New York-based licensing agency IMG to develop a CP line based on her brand. IMG is the channel’s first global licensing partner. It will develop toys, apparel, accessories, homeware and food products. No launch date has been announced.

YouTube channel management firm Yoola and talent agency WME represent Like Nastya. The kidfluencer makes comedy videos, sings and does challenges, and nets more than 3.3 billion monthly views, taking in roughly US$20 million in annual advertising revenue.

In other YouTube licensing news, marketing agency Haven Global has partnered with Hong Kong-headquartered toyco Zuru to launch a range of toys and games for YouTubers Vlad and Niki (39.5 million subscribers) in 2021.


NBCUniversal’s upcoming streaming service Peacock has partnered with Apple and Microsoft to expand its reach after launch. Under the Apple deal, Peacock will be available through Apple TVs, the Apple TV app, iPhones, iPad’s and iPod touch devices. Micrsoft’s Xbox One consoles will also carry the SVOD after it launched in July.

Peacock costs US$4.99 per month with ads, or US$9.99 per month without. When it launches July 15, it will host more than 7,500 hours of movies and shows.

Sinking Ship

Toronto-based producer Sinking Ship Entertainment has signed new broadcast deals for its slate of mixed-media content. Broadcasters SIC (Portugal) and YLE (Finland) have picked up sci-fi conservation series Endlings (24 x 22 minutes). ABC Australia and Hop! (Israel) both acquired season three of Dino Dana (13 x 22 minutes), while Netflix renewed its rights to stream season one of Odd Squad (40 x 22 minutes) globally, excluding the US.

Switch Animation

Canada’s Switch Animation has partnered with Toronto-based Treason Media and Singapore’s August Media to co-produce the six- to 12-skewing adventure comedy The World According to Dave. The 11-minute series doesn’t have a set number of episodes yet, and revolves around a young boy who discovers a device that can bring his wildest daydreams to life. Based on an idea from author Sylvia Medina, the show’s production is also supported by David Wollos, the co-founder of entertainment consulting agency Think Tank Emporium.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at


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