BBC has tapped Patricia Hidalgo to lead its kids content efforts as the new director of children’s and education. Replacing long-time director Alice Webb, who left the position in April, Hidalgo will start in the role in September. BBC’s head of business, Sophy Jacob, is serving as interim director until then.
In her new role, Hidalgo will be responsible for developing and implementing the creative strategy for BBC’s kids division. She will also head up BBC’s kidsnets CBeebies and CBBC, and the pubcaster’s education department.
Reporting to James Purnell, the director of BBC Radio & Education, Hidalgo will oversee content output for the division, including in-house productions, co-productions and acquisitions.
Hidalgo currently serves as Turner’s chief content and creative officer for EMEA and its international kids strategy. She’s worked there for six years, and in that time managed production of Turner’s animated series The Amazing World of Gumball, and The Heroic Quest of the Valiant Prince Ivandoe.
Turner EMEA confirmed that Hidalgo will be at its network until the end of July, and will be working with the staff to ensure a smooth transition. “At the same time, we have strong and talented leaders across the business who will provide continuity for our portfolio of outstanding award-winning kids content,” said a Turner spokesperson. There is no word on who will take over her position at this time.
Before her time at Turner, Hidalgo worked as Disney’s VP of content and programming strategy for EMEA where she led channels in the region. Prior to that, she served as the executive director of programming for Walt Disney Television Italia, where she oversaw the channel’s programming, acquisitions and promotional efforts.
The pubaster’s kids division has also been busy lately producing and commissioning new content during the COVID-19 pandemic. In the last few weeks it has picked up 25 new shows for CBeebies, CBBC and iPlayer from its in-house prodco and several indie producers.