Santa Monica-based animation studio ZAG (Miraculous: Tales of Ladybug & Cat Noir) is growing its licensing and merchandising team with a trio of new hires, which will all report to Julian Zag, EVP of global operations.

First up, former CEO of London-based licensing agency CPLG (not Wildbrain CPLG) Kirk Bloomgarden (pictured, middle) joined the studio as its head of consumer products. Former Disney senior category manager Rebekah Belzer (pictured, right) is ZAG’s new senior director of licensing and merchandising for North America, while 20th Century Fox’s senior manager Eva Rodriguez (pictured, left) now serves as the ZAG’s director of Latin American licensing.

Together, the team will lead the development and execution of a worldwide CP strategy for ZAG’s series, which include Power Players (78 x 11 minutes), Ghostforce (52 x 11 minutes), and Miraculous (130 x 22 minutes).

Bloomgarden, who joined the company March 1, was most recently the SVP of international consumer products at 20th Century Fox, where he oversaw the international business of its CP division. Prior to that he’s held roles as the SVP of global consumer products and business development at Saban Brands, where he built and managed the licensing agency’s worldwide business. He also served in senior positions at Cookie Jar Entertainment, DIC Entertainment, and was CEO and board director at CPLG before it was acquired by DIC Entertainment in 2006, where he expanded the company’s reach and increased its number of brands.

Belzer started at ZAG at the end of January, and recently she was the VP of business development and brand licensing at LA-based Healthy Lifestyle Brands. Prior to that she has held exec licensing roles at Centa IP, Brand Central  and before that Saban Brands. Before those roles she worked at Disney Consumer Products, where she managed sales and licensing deals for its Disney bridal category.

Rodriguez, who also started at the end of January, most recently served as the senior manager at 20th Century Fox, where she oversaw the development of products, retail and financial analysis across Latin America. Prior to that, she worked as the business development associate for legal firm ADR Services, where she assisted with development of new product launches, and monitored finances.

The animation studio had been busy building up its L&M business recently. Earlier this year, it signed a long-term partnership with Hong Kong-based Playmates Toys to develop, manufacture and distribute consumer products inspired by ZAG’s portfolio of brands. On the talent front, the studio upped its SVP of global distribution Ian Lambur to EVP of production, distribution and co-productions, with oversight of the company’s TV productions.