Preschool SVOD Hopster has commissioned a variety of original short form content focused on staying healthy during the COVID-19 pandemic.
Hopster Studios has tapped Cheshire-based animation house The Consortium of Gentlemen (Two Minute Tales), to produce three x 30-second shorts about proper hygiene. These episodes teach kids about sneezing into a tissue, washing their hands and not touching their face.
Hopster also commissioned two songs from indie creators—one from Sylvia Entwhistle (pictured) and the other from Phil Evans—which encourage kids to wash their hands properly.
Beyond COVID-19 content, the SVOD is turning its sights to the environment, and commissioned a new mini-documentary series titled Kids Who Save the World. The five x four-minute live-action series is produced by London prodco No Ordinary Pictures, and revolves around five kids who share their love of nature, and what they do to take care of the environment. It also picked up 14 environmental rap songs from YouTuber MrEco, which have been edited to be preschool-friendly. The new eco content will launch on the app starting April 1 for its eco month.
To engage the growing number of kids worldwide who suddenly at home and looking for content amid school closures, Hopster is also extending its seven day free-trial period to 30 days. To reach preschool mobile gamers, it’s also launched the new logic game Hopster Coding Safari to help kids learn coding, which is available for free in the App Store.
Hopster is joining the growing number of kidcasters shifting their programming to adjust to the ongoing pandemic: SVOD Amazon has made its catalogue of more than 40 kids shows free for the first time, while Nickelodeon and Cartoon Network are both engaging their increased viewership with educational content and PSAs about staying healthy. Pubcasters are stepping up as well, with TVO (Canada), France TV, NHK (Japan), PBS (US) and BBC (UK) growing their kids content offerings to entertain and educate kids.