Space toys are the a big winner in the industry as three of the 2020 US Toy of the Year Awards went to CP that features the cosmos. Disney Parks’ Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units nabbed the creative toy of the year award; Lego Systems’ LEGO CITY Deep Space Rocket and Launch control took home construction toy of the year, while Playmobil’s Mars Space Station claimed playset of the year.
Space has been a trend in the kids space in the last year amid the Apollo 11 moon landing anniversary, with new products and shows like space Barbies and CBeebies series Moon and Me.
Mattel was also a big winner this year, taking home four trophies, the most the toyco has ever received, and besting the other toycos. It won action figure of the year for its Disney Pixar Toy Story Basic Figures (pictured), vehicle of the year for Hot Wheels Mario Kart Die-Cast Vehicle Assortment, Fisher-Price Linkimals snagged infant/toddler toy of the year, while Pictionary Air won game of the year.
And, continuing its winning streak, MGA Entertainment won the toy of the year award for its unboxing brand L.O.L Surprise! for the third year in a row.
The awards were handed out and unveiled at New York Toy Fair this weekend and the full list of winners is below:
Toy of the year – L.O.L Surprise! by MGA Entertainment
Action figure of the year – Disney Pixar Toy Story Basic Figures by Mattel (pictured)
Doll of the year - L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment
Collectible of the year - L.O.L. Surprise! Winter Disco Series by MGA Entertainment
Plush toy of the year - Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
Game of the year - Pictionary Air by Mattel
Infant/toddler toy of the year - Fisher-Price Linkimals by Mattel
Playset of the year - Mars Space Station by Playmobil
Preschool toy of the year - Coding Critters (Learning Resources)
Creative toy of the year – Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks
Construction toy of the year – LEGO CITY Deep Space Rocket and Launch Control by LEGO Systems
STEM/STEAM toy of the tear – LEGO BOOST Star Wars Droid Commander by LEGO Systems
Outdoor toy of the year – Create A Castle by Create A Castle
Vehicle of the year – Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel
License of the year – Baby Shark by Pinkfong
Specialty toy of the year – LEGO Stranger Things The Upside Down by LEGO Systems
Innovative toy of the year - Harry Potter Invisibility Cloak by Wow! Stuff
2020 Wonder Women Award winners:
Creator/Designer/Inventor- Angie Cella – GemC2, creator of Blinger
Licensor/Entertainment — Glenda Beltran, ViacomCBS
Licensee/Manufacturer — Anna Mowbray, ZURU
Marketing/PR — Krista Berger, Mattel
Rising star corporate — Elaine Chang, Disney Parks, experiences and products; Maddie Michalik – The Toy Book
Rising star independent — Madison Robinson, FishFlops; Jill Walters, Crazy Aaron’s Puttyworld
Social responsibility – Nancy Molenda, Mattel