Photographer - Katie Cornett
Consumer Products

Mattel, space dominate the 2020 TOTYs

The toyco claimed four awards—its biggest haul ever—while space-focused toys from Disney, LEGO and Playmobil also took home trophies.
February 24, 2020

Space toys are the a big winner in the industry as three of the 2020 US Toy of the Year Awards went to CP that features the cosmos. Disney Parks’ Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units nabbed the creative toy of the year award; Lego Systems’ LEGO CITY Deep Space Rocket and Launch control took home construction toy of the year, while Playmobil’s Mars Space Station claimed playset of the year.

Space has been a trend in the kids space in the last year amid the Apollo 11 moon landing anniversary, with new products and shows like space Barbies and CBeebies series Moon and Me.

Mattel was also a big winner this year, taking home four trophies, the most the toyco has ever received, and besting the other toycos. It won action figure of the year for its Disney Pixar Toy Story Basic Figures (pictured), vehicle of the year for Hot Wheels Mario Kart Die-Cast Vehicle Assortment, Fisher-Price Linkimals snagged infant/toddler toy of the year, while Pictionary Air won game of the year.

And, continuing its winning streak, MGA Entertainment won the toy of the year award for its unboxing brand L.O.L Surprise! for the third year in a row.

The awards were handed out and unveiled at New York Toy Fair this weekend and the full list of winners is below:

TOTY’s winners

Toy of the year – L.O.L Surprise! by MGA Entertainment

Action figure of the year – Disney Pixar Toy Story Basic Figures by Mattel (pictured)

Doll of the yearL.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment

Collectible of the yearL.O.L. Surprise! Winter Disco Series by MGA Entertainment

Plush toy of the yearPinkfong Baby Shark Song Puppets with Tempo Control by WowWee

Game of the yearPictionary Air by Mattel

Infant/toddler toy of the yearFisher-Price Linkimals by Mattel

Playset of the yearMars Space Station by Playmobil

Preschool toy of the year - Coding Critters (Learning Resources)

Creative toy of the year – Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks

Construction toy of the year – LEGO CITY Deep Space Rocket and Launch Control by LEGO Systems

STEM/STEAM toy of the tear – LEGO BOOST Star Wars Droid Commander by LEGO Systems

Outdoor toy of the year – Create A Castle by Create A Castle

Vehicle of the year – Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel

License of the year – Baby Shark by Pinkfong

Specialty toy of the year – LEGO Stranger Things The Upside Down by LEGO Systems

Innovative toy of the yearHarry Potter Invisibility Cloak by Wow! Stuff

2020 Wonder Women Award winners:

Creator/Designer/Inventor- Angie Cella – GemC2, creator of Blinger

Licensor/Entertainment — Glenda Beltran, ViacomCBS

Licensee/Manufacturer — Anna Mowbray, ZURU

Marketing/PR — Krista Berger, Mattel

Rising star corporate — Elaine Chang, Disney Parks, experiences and products; Maddie Michalik – The Toy Book

Rising star independent — Madison Robinson, FishFlops; Jill Walters, Crazy Aaron’s Puttyworld

Social responsibility – Nancy Molenda, Mattel

About The Author
Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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