Growing its animated preschool catalogue, Netflix has picked up Spin Master Entertainment’s new CG-animated series Mighty Express. The 52 x 11-minute series will debut globally (excluding Canada) on the SVOD in September.
The show is executive produced by Spin Master Entertainment’s EVP Jennifer Dodge and co-CEO Ronnen Harary, with Vancouver-based animation company Atomic Cartoons providing animation services. Mighty Express is about kids who run train stations and work together with the Mighty Express train on big adventures.
The Mighty Express brand is owned by Spin Master, and the toy and entertainment company retains all distribution rights for the series (excluding SVOD). This deal with Netflix marks the first time Spin Master has launched a series straight to a streaming platform and is part of the company’s commitment to a multi-platform distribution strategy. The company will also launch a toy line and a consumer products licensing program in 2021.
The new series joins Spin Master’s existing lineup of preschool animated shows, which includes long-running Nick Jr. series PAW Patrol (now in its seventh season on the kids channel) as well as Abby Hatcher, which launched on kids channels Nickelodeon (US) and TVO (Canada) last year.
Netflix has been building up its animated preschool slate over the last year, recently signing an overall deal with California prodco Kuku Studios to produce the vehicle-focused precschool series Go! Go! Cory Carson. The streaming giant also greenlit seven new titles, including DreamWorks’ Dragons Rescue Riders, which premiered last year, and Go, Dog. Go!, with WildBrain, which will debut this year. It also added Atomic Cartoons’ Hello Ninja to its lineup, along with Kickstart Entertainment’s CG-animated StarBeam and 7ate9 Entertainment’s What-To-Doodles.