heyduggee
Consumer Products

Summit Summary: WildBrain, Spin Master, BBC

CPLG opens a new lifestyle division, Super Dinosaur gets a European licensing agent, Hey Duggee heads abroad, and 44 Cats purrs in China.
February 10, 2020

It’s Kidscreen Summit 2020 and creators, broadcasters and distributors from around the world have converged on Miami for a week of sessions, panels and deal-making. We’ve got you covered with updates on the big news that’s happening during Summit over the next few days. 

BBC Studios is sending its animated series Hey Duggee (pictured) abroad, and sold its third season (52 x seven minutes) to international broadcasters Canal Panda (Spain), DeAgostini (Italy), ABC Australia and Czech TV, while China’s CCTV-14 picked up all three seasons. Produced by the UK’s Studio AKA and BBC Studios, with BBC Studios director of children’s content Henrietta Hurford-Jones as executive producer, the show first debuted on CBeebies in 2015.

London-based licensing agency WildBrain CPLG is launching a lifestyle division to grow revenue opportunities for lifestyle and corporate properties. The newly formed department is based in London and will be led by Victoria Whellans, who has been promoted to the group brand director role, starting today.

Whellans is now responsible for developing strategies for new and existing partners, directing consumer product roll-outs and securing partnerships in lifestyle categories. WildBrain CPLG’s lifestyle brands include BBC Earth, Osprey London and Yale University. Whellanswho was previously the licensing agency’s senior business development manager for its brands divisionwill continue to report to the company’s EVP and managing director Maarten Weck. Prior to joining the company, she worked as the sofltlines category manager in the UK for Mattel for two years.

Toronto-based toy and entertainment company Spin Master has appointed Russian licensing agency Animaccord—the studio behind animated series Masha the Bear—as the licensing and media agent for its animated series Super Dinosaur. Under the deal, Animaccord will distribute the show’s 26 x half-hour episodes to Russia, CIS, Eastern Europe, Baltic countries, MENA, Turkey, Italy, and France. The licensing agent will also manage and develop a consumer products and promotional campaign for the brand in those territories, and launch apps and games, as well as manage the Super Dinosaur’s YouTube channels worldwide.

The cat’s out of the bag: Chinese free-to-air broadcaster CCTV-14 has picked up Italian prodco Rainbow‘s animated series 44 Cats. The 52 x 13-minute preschool show tracks four kittens and their musical adventures together. The CGI-animated show already has a foothold in the Chinese market and has previously appointed Guangzhou Art-land Holding Co Ltd as the consumer product agent for the brand in Mainland China, Taiwan and Hong Kong. Season two of the show is already in production, with no delivery date scheduled.

 

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Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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