The Property Brothers are expanding their wildly successful home improvement brand into the kids space.
The twins, Drew and Jonathan Scott—through their Scott Brother Entertainment shingle—have hammered out a deal with Toronto, Canada-based Sinking Ship Entertainment to co-develop a new animated cartoon based on the brothers’ early life.
Aimed at preschoolers, Builder Brothers’ Dream Factory is a character-driven comedy featuring 10-year-old versions of the Scott brothers. Alongside their dog Moose and best friends Mel, Cee-Cee and Aiden, the twins help solve problems in their neighborhood and inspire kids to dream big, work together and learn from mistakes.
Sinking Ship, the show’s distributor, will be pitching the series to prospective buyers at Kidscreen Summit in Miami next month, with final details, such as episode and run time, yet to be confirmed. While early designs (pictured), are 2D, Sinking Ship co-founder J.J. Johnson told Kidscreen that the style hasn’t been finalized.
The show isn’t the first kids project by the Bros. HarperCollins published their first children’s book Builder Brothers: Big Plans in 2018, and its follow up, Builder Brothers: Better Together, last September. Both have become New York Times and Wall Street Journal bestsellers. The brothers’ Emmy-nominated and Canadian Screen Awards-winning series Property Brothers has also attracted a younger audience. According to a rep from Scott Brothers Global, the show has generated a massive cross-generation audience on HGTV, and skews higher with the kids than any other HGTV property.
Drew and Jonathan Scott are best known as the hosts of multiple HGTV shows, including Property Brothers and Brother vs. Brother. Their programs currently reach a global audience in more than 160 countries. The Property Brothers brand has also expanded into magazines and mobile games with the recently released title Property Brothers Home Design.
Scott Brothers Entertainment operates under Nashville-based Scott Brothers Global, which the brothers co-founded in 2017. The parent company also runs home furnishing company Scott Living and design-based e-commerce platform, Casaza.