California-based animation studio ZAG inked a long-term partnership with Playmates Toys to develop, manufacture and distribute consumer products inspired by ZAG’s portfolio of brands, including Miraculous: Tales of Ladybug & Cat Noir (pictured).

Licensing agreements generally include very specific language about the length of the contract and renewal options, but CEO Jeremy Zag said in a statement to Kidscreen that there is no timeline for when this agreement might be renegotiated. In a new strategy for the animation studio, the deal is designed to extend through multiple titles for many years.

The partnership will focus on creating products across multiple categories, including toys, playsets and roleplay with a specific focus on dolls. ZAG and Playmates aim to launch the first consumer products in Europe this fall and in the US in 2021.

ZAG’s Miraculous airs in more than 120 countries around the world, and Brazilian kidsnet Gloob is co-producing the show’s upcoming fourth and fifth seasons. Another one of its shows, the new animated action-comedy series Power Players currently airs on Cartoon Network and Playmates Toys previously signed on as master toy partner for that property.

Last week, ZAG upped Ian Lambur to EVP of production, distribution and co-production with oversight of the company’s TV productions. Series under his purview include Miraculous, Power Players and Ghost Force.