Pride & Prejudice_gibbs_smith
Consumer Products

ThinkTank to bring BabyLit books to TV

Teaching literature to tots? The licensing agent plans to bring kid-friendly versions of classics to screen, says ThinkTank's David Wollos.
January 23, 2020

Utah-based publisher Gibbs Smith has partnered with New York licensing agency ThinkTank Emporium to adapt the publisher’s BabyLit and Little Leonardo brands into an animated series. The show will be the first animated series based on these brands and ThinkTank is responsible for singing on production partners to create the show.

The BabyLit books are geared at preschoolers and include kid-friendly versions of classic titles such as Pride and Prejudice (pictured), Romeo and Juliet and Frankenstein, as well as the Little Poets series, which teaches kids about famous writers. The Little Leonardo series educates kids four- to eight-years-old about science, tech, engineering and math.

Together the two brands have sold more than two million copies in 30 countries, and have been translated into 10 languages, says ThinkTank’s owner David Wollos. BabyLit’s existing popularity, coupled with the industry’s interest in introducing kids to literature and STEM at a young age, motivated ThinkTank to partner on the IP, he says.

ThinkTank is going to be at Kidscreen Summit and Toy Fair to find production partners who can adapt the brands into one, or even multiple shows. ThinkTank is leaving the show’s format and animation style up to the prodcos, and has no concrete plans for what the productions could look like, says Wollos.

“I feel that there’s a world for this brand beyond books,” he adds. “There’s a demand among animation studios for fun and educational stories to adapt, and these brands leverage the popularity of both early learning and classic books. These books will get kids gets kids interested in reading the actual classics as well at a younger age and grow their interest in learning.”

ThinkTank is also seeking licensing partners to expand the book’s merchandising program, which already features tote bags, buttons, dolls, puzzles and a memory matching game, all of which are produced by Gibbs Smith.

Founded in 2009, ThinkTank builds out published books, unpublished manuscripts and branded family and toy products with TV, licensing and retail opportunities. The licensing agent also represents Cottage Door Press’s Panda Panda preschool book series and Canadian writer Susanne Hasting’s book In Maddie’s Shoes. Last February ThinkTank partnered with Canada’s Treason Media and children’s author Sylvia Medina (Green Kids Club series) to develop the animated comedy The World According to Dave. The 11-minute series targets kids six to 12 and is about a kid who can uses an alien device to bring his daydreams to life.

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