Nickelodeon has picked up the pay-TV rights for the Amazon Prime Video original series Just Add Magic worldwide, excluding the Americas and China. Produced by Amazon Studios and distributed by Sinking Ship Entertainment, the 50 x 22-minute show started airing on Nickelodeon in the UK first, late last year. All other territories will follow throughout this year.
In addition to the three existing seasons, a spin-off season entitled Just Add Magic: Mystery City is launching in early 2020 on Amazon followed by Nickelodeon later this year.
Aimed at six to 11s, the show is based on a book of the same name by Cindy Callaghan and follows Kelly, Darbie and Hannah as they discover a recipe book full of magic. When it first launched, the show set a record for US Prime Video streams and hours watched, making its premiere weekend the most successful at the time for an Amazon Original Kids series. Amazon has since halted commissioning original kids programming.
Sinking Ship picked up the distribution rights for the series early last year, immediately locking in deals with Discovery Kids (LatAm) and Family Channel and Groupe TV’s Yoopa (Canada).
But it’s not the only distributor trying to sell the second-window TV rights to the SVOD’s originals: Zodiak Kids signed a deal in 2018 to manage the linear broadcast rights to 17 of Amazon Studio’s original children’s series and holiday specials. Canada’s 9 Story Media Group also acquired Vancouver-based Slap Happy Cartoons’ animated series The Hollow.