After getting bested by Peppa Pig last month, SpongeBob SquarePants has swum to the top and is globally the most in-demand kids show between November 16 to December 15, according to Parrot Analytics. The spike in popularity is most likely because of the SpongeBob SquarePants: The Broadway Musical (pictured), which aired on Nickelodeon on December 7, according to a Parrot spokesperson.
By measuring social media interactions, social video views, online research for the shows and piracy numbers, Parrot uses a proprietary algorithm to figure out what the demand is for the average show. It then weighs individual series against this average to determine a rank.
This past month SpongeBob had 13.3-times more demand than the average kids show, up from 9.3 times last month. eOne’s Peppa Pig and PJ Masks came second and third with 12.1 times and 9.4 times the average demand, respectively. The top 10 is rounded out by Steven Universe (nine times), Naruto: Shippuden (8.8 times), Masha and the Bear (8.5 times), PAW Patrol (eight times), Miraculous: Tales of Ladybug and Cat Noir (7.9 times), Talking Tom and Friends (7.1 times) and Pokémon (seven times).
Talking Tom and Friends is new to the list this month, knocking Teen Titans Go! down a few spots to 12th place with 6.4 times the demand against the average kids show globally. Steven Universe jumped to 4th (from 6th) and Naruto to 5th (from 8th). All of the top-eight fit into the “outstanding category” which only 2.7% of shows were able to achieve this month.
The full infographic is available below (click to enlarge):