South Korean lifestyle brand Line Friends has partnered with Netflix to create an original animated series featuring the brand’s Brown and Friends emojis. The pick up comes mere months after Line friends teamed up with Nelvana to create a seperate preschool series on the same IP.
Co-produced by Kickstart Entertainment (StarBeam), the untitled Netflix original series will be a CG-animated non-verbal, slapstick comedy about two bears, a duck, a frog and a bunny, living together in the same town. It’s aimed at all audiences, but no release date or episode details are available yet.
Line Friends first made a move from shelf to screen earlier this year by partnering with Corus-owned prodco Nelvana in June for a series, set to be completed in 2022. The two companies are developing and co-producing the untitled 52 x 11-minute animated series, which Nelvana will distribute globally (excluding Korea, Taiwan, Russia and CIS). Nelvana is also managing the brand’s licensing and merchandising in Canada and developing a new line of CP for kids and preschoolers based on the show.
Originally created as emojis for Asian media conglom Line Corp’s mobile messaging app Line, the characters now have 170 stores across 14 regions, including Korea, Thailand, Japan, Hong Kong, Indonesia, New York and LA, according to the company. In Line Corp’s Q3 2019, for the nine month period ended September 30, the company reported that Line Friend’s revenue has increased to US$71 million (JPY$7.7 million), up from US$61 million (JPY$6.6), for the same period in 2018.
On the consumer products front, the brand recently teamed up with WildBrain CPLG to launch a pop-up store in London and with plush manufacturer Gund to launch a new range of items across North America.