The LEGO Group is partnering with multi-platform video distribution company Future Today to launch The LEGO Channel, a free COPPA-compliant content app for kids across all major OTT streaming platforms in the US and Canada.
Launching today on Roku, Amazon Fire TV and Apple TV, the new channel will feature more than 1,000 videos, ranging in genres and animation styles. Some of the options will be from its LEGO Ninjago, LEGO Friends and LEGO City brands, as well as its YouTube series Rebrickulous and specials from franchises like LEGO Jurassic World and LEGO Marvel. The content will also take viewers behind the scenes with LEGO Designer Set Reviews, showing off how pro designers and builders make their brick creations. The plan is to expand the channel to more territories in the future.
Creating its own OTT channel was part of the brickmaker’s strategy to deal with the shifting way kids watch TV—“they are platform agnostic,” LEGO’s director of global content distribution Jay Shah said, in a statement to Kidscreen. The channel was developed with that in mind, and will accommodate the toyco’s current content partnerships already in place with companies like Nickelodeon and Cartoon Network.
Future Today manages more than 200 channels, which reaches 150 million views. Some of its kids offerings include Outfit7’s Talking Tom, Cyber Group Studios’ slate of kids shows (such as Zou, The Bellflower Bunnies and Mini Ninjas), and One Animation’s OddBods.