Peppa Pig and SpongeBob SquarePants dominate the competition as the most in-demand kids shows globally this past month, according to Parrot Analytics. According to the research firm’s proprietary data, both the eOne and Nickelodeon shows have more than 10 times the demand that the average kids show did between October 20 and November 18, 2019.
Parrot measures this demand by analyzing social media interactions, social video views, online research for the shows, and piracy numbers. All of this is plugged into a weighted algorithm (i.e. pirating four episodes of a series is worth more than liking a Facebook post), which determines what the demand is like for an average show, and which stand above the rest.
eOne’s other preschool series PJ Masks, follows closely behind Peppa and SpongeBob, with 9.3 times more demand than the average kids show. The top-10 is rounded out by PAW Patrol (8.9 times more), Masha and the Bear (8.4 times), Steven Universe (pictured, 8.1 times), Miraculous: Tales of Ladybug and Cat Noir (7.9 times), Naruto: Shippuden (7 times), Pokémon (6.5 times) and Teen Titans Go! (5.7 times).
The top seven of those shows all entered into the “outstanding” demand category, which according to Parrot, only 2.7% of the 20,000 shows analyzed (in both the kids and adult space) achieved this past month.
For its kids category, Parrot crunched the numbers on shows targeted at preschool to elementary school-aged kids. It’s not limited only to animated series, but rarely do live-action kids shows crack the global top-10, according to a Parrot spokesperson.
The full infographic is available below (click to enlarge):