Who nabbed a TOTY nom?

Mattel leads the pack, with 12 chances to win one of the Toy Association's annual awards.
November 12, 2019

The Toy Association named 114 finalists for the 2020 Toy of the Year (TOTY) Awards, with Mattel taking home 12 nominations. The California-based toyco is a finalist in the doll, action figure, game, construction, infant/toddler, innovative, license, playset and vehicle categories.

Hasbro (with seven nominations), Spin Master (seven), The LEGO Group (five), Moose Toys (four) and MGA Entertainment (four) are also in the running for multiple wins.

The finalists were selected from 633 nominees submitted by 236 companies. Judging was done by 18 experts, including retailers, academics and journalists. Online voting for the 16 toy and game categories will be open until January 5. The winners will be announced at the TOTY Awards gala on February 21 as part of New York Toy Fair.

Below is a list of nominees in a few key entertainment-centric categories, with the complete list available here.

License of the Year
Baby Shark (Pinkfong)
Barbie 60th Anniversary Program (Mattel)
JoJo Siwa (Nickelodeon)
Marvel Avengers Endgame (Disney/Marvel Licensing)
PAW Patrol Mighty Pups Super PAWs (Spin Master/Nickelodeon)
Pokémon (The Pokémon Company)
Ryan’s World (
Toy Story 4 (The Walt Disney Company)

Collectible of the Year
Blume (Skyrocket Toys)
Hairdorables Dolls Series 3 (Just Play)
L.O.L. Surprise! Winter Disco Series (MGA Entertainment)
Lucky Fortune (WowWee)
My Singing Monsters Collectible Musical Figures (PlayMonster)
Pulp Heroes Snap Bots (Far Out Toys)
Shopkins Real Littles Lil’ Shopper Pack (Moose Toys)

Action Figure of the Year
Bakugan Dragonoid Maximus Transforming Figure (Spin Master)
Disney Pixar Toy Story Basic Figures (Mattel)
Heroes of Goo Jit Zu (Moose Toys)
Jurassic World Destroy ‘N Devour Indominus Rex (Mattel)
Marvel Legends Series (Hasbro)
My Hero Academia Katsuki Bakugo Action Figure (McFarlane Toys)
Power Rangers Beast Morphers Beast-X Ultrazord Figure (Hasbro)

Doll of the Year
Ballerina Dreamer Dancing Ballerina (Hunter Products)
Candylocks Basic Doll (Spin Master)
Creatable World (Mattel, pictured)
Cry Babies – Kristal Gets Sick & Feels Better (IMC Toys)
Disney Frozen 2: “Into the Unknown” Elsa Doll (Jakks Pacific)
Disney Princess Ralph Breaks the Internet – Comfy Princess Assortment (Hasbro)
L.O.L. Surprise! O.M.G. Fashion Dolls (MGA Entertainment)

Preschool Toy of the Year
Demo Duke (Spin Master)
Coding Critters (Learning Resources)
Kid Trax Rideamals Unicorn (Pacific Cycle)
Kindi Kids (Moose Toys)
Myla the Magical Unicorn (VTech)
Peppa Pig’s Magical Parade Floats (Jazwares)
Wild Ones (Razor USA)

Game of the Year
Funkoverse Strategy Game (Funko Games)
Heist (Megableu)
Ms. Monopoly Board Game (Hasbro)
Orangutwang (PlayMonster)
Pictionary Air (Mattel)
Ravensburger’s Disney Villainous: Evil Comes Prepared (Ravensburger)
Throw Throw Burrito (Exploding Kittens)
UNO Braille (Mattel)

Innovative Toy of the Year
Comicam the Instant Comic Camera (Hangzhou Rulei Technology)
Harry Potter Invisibility Cloak (Wow! Stuff)
Hot Wheels id Smart Track Kit (Mattel)
Hot Wheels TechMods (Mattel)
RockIt Twist (LeapFrog)
Shashibo The Shape Shifting Box (Fun In Motion Toys)
Tori Explorer Pack (Bandai Namco Entertainment)

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