Blue Ant taps Nat Geo exec to lead kids programming

Stephanie Atlas is stepping into a newly created role as VP of digital content and programming for nature and kids, overseeing Love Nature and ZooMoo.
October 31, 2019

Toronto-based Blue Ant Media has hired former National Geographic exec Stephanie Atlas to lead digital programming and strategies for its brands Love Nature and ZooMoo.

In the newly created role of VP, digital content and programming, nature and kids, Atlas will oversee programming and launch strategies for Love Nature and ZooMoo’s digital streaming content, as well as social media campaigns for both brands to “maximize engagement and drive subscriber growth.” Atlas will be based in Washington DC, and report to Greg Kampanis, SVP and general manager, digital, Blue Ant Media global networks.

Atlas has more than 14 years of experience launching digital and social media campaigns. She previously served as senior director, culture and exploration at National Geographic, where she led a digital brand launch of stories relating to culture and the natural world. She also helped launch its first digital series Wild_life and created the branding of its interactive daily magazine and Snapchat Discovery. She most recently opened the firm Atlas & Co., where she designed social media campaigns on peacekeeping and charitable causes.

The new role will allow Blue Ant Media to “optimize our programming across multiple platforms, further reinforcing Love Nature and ZooMoo as truly platform agnostic brands,” said Kampanis, in a statement.

Blue Ant Media recently boosted the exec team at its global production arm Blue Ant Studios. The company tapped Laura Michalchyshyn as its chief creative officer and co-president of content production and hired Jennifer Harkness as SVP of unscripted content.

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