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HBO Max heads to LatAm, Caribbean

WarnerMedia's purchase of the remaining stake in HBO Ole Partners will see the SVOD expand beyond US borders.
October 28, 2019

WarnerMedia’s new SVOD HBO Max will bow localized versions in Spanish-speaking Latin America and the Caribbean, marking the streamer’s first move outside of the US. The SVOD service will launch in the region as part of an agreement that saw WarnerMedia purchase Ole Communications’ minority stake in HBO Ole Partners, the companies’ joint venture.

When the deal closes, WarnerMedia will own 100% of all HBO, MAX, Cinemax and HBO Go services in Spanish-speaking Latin America and the Caribbean. Moving forward, HBO Ole Partners will fall under the purview of Gerhard Zeiler, CRO of WarnerMedia and president of WarnerMedia International Networks.

WarnerMedia and Ole Communications will continue to operate a basic channel distribution business in Latin America, and the ownership structure of HBO Brasil Partners (the companies’ joint venture operating HBO in Brazil) is unaffected by the agreement. In a statement, Zeiler said the company is not currently interested in launching the SVOD in Brazil due to the territory’s regulatory uncertainty.

HBO Ole Partners launched in 1991, and a Spanish-language HBO-branded premium channel bowed the same year. The companies’ Portuguese-language service launched in Brazil in 1994.

HBO Max’s kids content will include animation for preschool, kids and young teens; non-fiction; multi- and single-cam live-action comedies; and dramas. The SVOD recently signed a deal to premiere new seasons of Sesame Street (pictured) and picked up the complete film collection from animation house Studio Ghibli. HBO Max is set to launch in spring 2020 after new streaming entrants Apple TV+ and Disney+ bow on November 1 and 12, respectively.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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