Barcelona-based Planeta Junior appointed Emanuela Tartari as country manager for Italy and head of international softlines.

In her new role, Tartari will manage media sales and consumer products for properties including Gormiti, Power Players, Miraculous Ladybug and Pucca. Additionally, she will be responsible for the design and implementation of global fashion and apparel strategies for Planeta Junior brands.

Tartari will report to Planeta Junior’s international commercial director Diego Ibáñez. She previously held a number of positions at Warner Bros. Consumer Products, most recently leading fashion and home business development for the EMEA region.

Earlier this year, former Warner Bros. sales lead Africa Vazquez Rubi joined Planeta Junior as international animation sales director responsible for managing global animation sales operations across TV and digital media platforms. The company recently merged its French, Portuguese and Spanish operations to up its position in France and grow its presence internationally.