Market Mashup: CAKE, King Features, Kidoodle

Popeye grows in India, Russia and South Korea, Bulldog Licensing reps new properties, while ChuChu TV grows its reach.
October 7, 2019

It’s market season and the deals are flowing fast. We’ve got you covered with updates on some of the biggest stories in the industry.

New York-based licensing and merchandise company King Features Syndicate is expanding the Popeye brand (pictured) into India, South Korea and Russia. King Features has signed three apparel partnerships in India with L&M companies Black White Orange, Bioworld, and Bestseller. In South Korea, BR Korea is bringing Popeye into Dunkin Donuts with new flavors and packaging, while GeumSan Gingseng Cooperative is launching the spinach-loving sailor on branded drinks and novelty items this fall. Meanwhile, in Russia, Megalicense has launched a line of Popeye supplements, which are available now. King Features has been busy growing its licensing efforts in the last year and appointed CPLG (Germany), M.J.A. Licensing (France), Caravanserai & Partners SL (Iberia), and renewed relationships with ten current international agents, according to the company.

London’s Bulldog Licensing has signed a number of new deals at Brand Licensing Europe this year to represent popular kids properties. First up, the licensing agent will represent Moose Toys‘ new preschool property Kindi Kids, for kids three- to five-years-old. In the content world, Bulldog will represent French animation studio ZAG‘s 78 x 11-minute action comedy series Power Players, about toys that are superheroes and a young boy who joins their world. The London licensing agency is also going to represent the animated series ZAFARI (26 x 11). Produced by Zafari Holdings and distributed worldwide by NBCUniversal/DreamWorks the show follows animals that are born with the skin of other animals, with a second and third season in production.

The Walt Disney Company India has commissioned the 52 x 11-minute series Gandhi about lawyer and non-violent protest leader Mahatma Gandhi from Indian producer Cosmos-Maya. Aimed at kids four- to 11-years-old, Cosmos-Maya is going to launch the series at MIPCOM. Available in all major languages worldwide, the new series sets Gandhi as a wise elder living in the modern world who helps kids face their problems and right wrongs.

Kids’ VOD service Kidoodle.TV has picked up a number of brands from Indian preschool content creator ChuChu TV. Two-D and 3D animated music videos and nursery rhymes from ChuChu TV’s different channels will roll out on the platform. ChuChu TV has more than 45 million subscribers and 26 billion views across all its channels, according to Kidoodle.TV.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at



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